I was given my first assignment about Google Analytics a week ago at Blubrry. My boss asked me if I knew how to use it and I said “No, but I can learn!” Doing is how I learn best, so I was all for stumbling around if it meant I would lean something. I also jumped at the opportunity because gaining this skill sets me apart from other applicants when I apply for future marketing jobs.
When I first looked at the Google Analytics home page in , I was overwhelmed. There is a lot of information in small fonts with a ton of tabs to choose from. It is a daunting page! Do not worry though, I have some tips for you that can help you get started.
- Complete the Google Analytics Academy
- Google Analytics Academy offers free, online courses on analytics and other data analysis tools. It’s invaluable if you want to learn Google Analytics in a timely manor, especially if you do not have a mentor to show you Google Analytics step by step. They have seven free courses to choose from: Google Analytics for Beginners, Advanced Google Analytics, Google Analytics Power Users, Getting Started with Google Analytics 360, Introduction to Data Studio, and Google Tag Manager Foundations. I have not finished all of them yet, but I already feel worlds better than I did before. The curses teach using short length videos and provide transcript of the video if you are not a visual learner.
- Take detailed notes
- If your company wants you to do one Google Analytics assignment, then they will want you to do more. Document every important point that you can when you first take the courses so you can save yourself time on when you have questions on your next project. Doing this has already come in handy for me.
- Take notes with both the video and the transcript open
- It will make taking notes go faster because you can copy and past right from the transcript.
- Get the Snipping Tool
- The snipping tool is my best friend when it comes to taking digital notes. It allows you to screenshot whatever you want on a page, and paste it wherever you need. You can even write on it if you want. I recommend this app to everyone, Google Analytics Academy or not.
Link to Google Analytics Academy
https://analytics.google.com/analytics/academy/
I talk about WordPress in this episode as well, but I am going to do another episode all about WordPress that goes into more detail.
My Website that is giving me grief:
**ATTENTION** The band I referenced is called I Met A Yeti. I messed up their name and I feel awful because they are amazing people that I had the honor of seeing and meeting after their performance. Check them out please!! My favorite song by them will be linked below
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